Sufficient UI and supporting integrations must be built to support the customer service. There will be the human running costs as well.
Set-up time depends on the extent of the UI, but typically 2-3 weeks. Runtime depends on length of sales/service cycles.
Given the customer experiences the core service/product and often purchases, this gives a good indication of potential traction.
Here, your team delivers the core value of the product or service, but in a manual format. The entry and exit points of this experience may be digital (e.g. to acquire and onboard customers, and possibly make payments), but the key value exchange is done through manual processes and interactions.
This tests the customers’ satisfaction with and willingness to actually pay for the proposition, but without any significant investment in technology. Additionally, this is an opportunity to refine processes prior to committing them to build.
Test customer reaction and early traction with our web template and lead generator
Simulate a new digitised experience and learn how your customers will react before committing to build
Test your customers’ willingness to buy at different price points, to optimise your margins
Capture details about the customers’ experience through regular self-reporting
Pitching the proposition to potential customers and partners to gauge future interest
Calls to action which communicate a proposition to capture customer desirability without having building the feature