Relatively low cost to set up, depending upon access to code or specialised tools used. Analysis of journeys and analytics also required.
Set-up time is low (1-2 days), although this can increase if you have to coordinate with release cycles. Runtime is a minimum 2 weeks.
This can provide an early gauge of customer interest in a new feature, although any intention to buy is solely hypothetical at this point.
Create a page which outlines the proposition and features, and which contains calls-to-action which track key customer choices, such as signing-up for information on future releases, pre-ordering or simply registering interest.
This is the simplest way to assess interest in a proposition at scale. This can also be instrumental in capturing more detailed feedback from customers if it is presented in conjunction with an online survey or an invitation for an interview.
Test customer reaction and early traction with our web template and lead generator
Simulate a new digitised experience and learn how your customers will react before committing to build
Customer experience where the key value is delivered manually with some supporting technology
Test your customers’ willingness to buy at different price points, to optimise your margins
Capture details about the customers’ experience through regular self-reporting
Pitching the proposition to potential customers and partners to gauge future interest