Low cost to design and build a page, but further costs may be incurred, depending on your customer acquisition paths, e.g. paid ads.
Set-up time is up to a week, depending on existing collateral. Minimum runtime is 2 weeks, but a longer cycle could be needed.
This test can reveal signals about customer value and channels to market. However, it is limited by the fact that often precludes purchasing.
Getting your product pricing right is core to the success of your business, but oftentimes a lack of data means founders rely on sub-optimal reference points to determine pricing.
This test systematically explores what customers are willing to pay, to take the guesswork out of your price structure.
Explore varied price points and pricing structures, either simultaneously (A-B) or changing over the test period in response to customer responses. Alternatively, test different prices within different audiences, against varied positioning statements and against different feature sets.
Test customer reaction and early traction with our web template and lead generator
Simulate a new digitised experience and learn how your customers will react before committing to build
Customer experience where the key value is delivered manually with some supporting technology
Capture details about the customers’ experience through regular self-reporting
Pitching the proposition to potential customers and partners to gauge future interest
Calls to action which communicate a proposition to capture customer desirability without having building the feature